Kelly Manderfield is the Chief Marketing Officer for Cleveland Metroparks and leads all marketing initiatives across its 18 reservations, nine golf courses, dining, retail and nationally-recognized Cleveland Metroparks Zoo.
Under her leadership, Cleveland Metroparks has developed and executed several transformative brand campaigns that have led to record park visitation, including Cleveland Metroparks 100 Year Centennial campaign, the rebrand of Cleveland Metroparks Zoo to bring wildlife conservation to the forefront and, most recently, the Your Time. Your Place. campaign.
Manderfield has been instrumental in fostering strong, mutually beneficial partnerships with major organizations including CrossCountry Mortgage, KeyBank, MetroHealth and more to elevate special events including Cleveland Metroparks Summer Concert Series and the record-breaking Asian Lantern Festival that draws over 150,000 guests to the Zoo each year. In 2022, Manderfield helped steer the City Edition collaboration between Cleveland Metroparks and the Cleveland Cavaliers to elevate the Park District on the national stage and reach new audiences. Most recently, she led a partnership with Netflix to launch the livestream show “Baby Gorilla Cam” to bring worldwide attention to Cleveland Metroparks Zoo’s dynamic gorilla troop.
Manderfield received a Master of Applied Communication Theory and Methodology from Cleveland State University and a Bachelor of Arts in Communication from Bowling Green State University. She is a Leadership Cleveland Class of 2019 Graduate and has also served as a LC2 Fellow. Manderfield currently serves on the board of the Burning River Foundation, as a College Now and Engage! Cleveland mentor.