JUNE 7, 2011
FOR MORE INFORMATION CONTACT:
BOB ROTATORI - 216-635-3263
ERIC BARNETT - 216-635-7014
Last month, Cleveland Metroparks launched
a new way to learn about the ever changing, local natural world
using new technology - a QR Code.
A QR Code is a barcode that can link to
all kinds of data, including URL links, addresses and text.
QR stands for "Quick Response." The codes were
developed in Japan as a way to track inventory for
To access Cleveland Metroparks QR Code, a
smartphone with a QR Code Reader installed is needed. With the
smartphone, scan the Naturalist Almanac QR Code using the camera on
Access the internet for the same
information using this web address:
The code will instantly link to a page on
the Park District website to get weekly information on bird
activity, wildflowers in bloom, mammals on the move, even sounds to
listen for on the next trip to Cleveland Metroparks.
Swipe the code often, as the
information will change weekly to keep pace with the changes in
nature. Entries are organized by the weeks of the month. And,
these entries will be updated each week.
Complimentary stickers with the QR code
are available at nature and visitor centers. Visitors can
affix the code to binoculars, field guides, or even on cars or
bikes as a reminder to swipe and see all that Cleveland Metroparks
has to offer. Cell phones can be used as a mobile electronic
field guide to enhance the park experience, identify blooming
wildflowers and look for new migrants.
"The information a visitor will find
by using this QR code comes from observations of nature's endlessly
changing cycle, repeatable and predictable through the years,"
said Robert Hinkle, Ph. D., author of "Naturalist's
Almanac" and chief naturalist of Cleveland Metroparks.
"We added audio versions for easy use on the trail and new
pictures to help visitors identify the plants and animals
highlighted in each entry."
And, if no internet access is available,
call 216-635-3200 and request a copy of "Naturalist's
Almanac" in print form.
Nature and technology don't always hike
hand and hand. But, QR codes are a great way to easily access
information about the natural world, and now visitors can do just
that with Cleveland Metroparks- part of your life,